How to reduce plastic in our oceans and on our beaches



Find out how we’re making changes to ensure we leave no plastic on our beaches or in our oceans, and what you can do to help.

By 2050, plastic in the oceans will outweigh fish predicts a report from the Ellen MacArthur Foundation, in partnership with the World Economic Forum. Significant amounts of plastic and plastic packaging on our shorelines are being swept into our oceans. We want help stop this by protecting the environment and our friends who call the world’s oceans and waterways home.

At Head & Shoulders we’re on a mission to leave no trace; no trace of dandruff on your head, and no trace of pollution on the planet. It’s a journey that started in 2017 when we launched the world’s first recyclable shampoo bottle made of plastic. All the plastic used was recovered from the beach (beach plastic).

Plastic coming from the marine environment is notoriously difficult to re-use due to degradation, but working with our partners Terracycle and Suez, we found a revolutionary way of integrating 25% of this plastic into the creation of a bottle.

But our commitment doesn’t stop there, we’ve partnered with the World Ocean Day’s Youth Advisory Council to work with some of the brightest young minds to raise awareness around the problem of plastic pollution on beaches. Together we’re working to find solutions to rid our beaches of plastic pollution.

We’ll continue to act internally, innovating every day, inspiring others through support and partnerships and by helping you find ways to protect and preserve our oceans and beaches..

If you’d like to get involved in reducing beach plastic pollution, our partners at World Oceans Day and the Youth Advisory Council have a range of fantastic resources which can help.

Their Coastal and Inland Clean-up Guide offers advice on how to reduce the levels of trash in the ocean through beach clean-ups in your own area.